Curam: homepage wireframe
Fibre Marketing, 11 September 2026. Colours match the live Curam homepage; the typeface is a close approximation. This is a layout for review, not a developed build.
Page: https://www.curamcare.com/  ·  stays live at the same URL. No redirects are needed. This is an optimisation of the existing homepage, not a new page or a merge.
Same kept from the current page Changed existed but modified New new to the page Client to confirm figures we will not state without sign-off
Start with your postcode/city
⌕
LoginGet started
Home care services ⌄Types of care ⌄Cost of care ⌄ For carers ⌄Our locationsFor business partners About usHow it works
★★★★★ Rated Excellent on Trustpilot
Vetted & approved carers
DBS checked & insured
Behind the scenes change: every mega-nav item is currently output as an <h3>, and the nav renders twice (desktop and mobile). That puts roughly 40 headings above the page's own H1. Nothing moves visually. The items become ordinary styled links.
Changed Nav, trust strip and layout stay exactly as they are. The only change is in the code: nav items stop being headings. Search engines and AI answer tools read the heading outline to work out what a page covers, and 40 navigation headings ahead of the H1 makes that outline unreadable. It is also how screen reader users navigate a page.

Hero and care type selector

Changed

Find trusted home care across the UK, matched to you

Client to confirm: H1 wording. Current H1 is "Help us match you with the right carer"

Choose your own DBS checked carer for live-in, hourly or overnight care at home, and agree the rate directly with them.

What type of care are you looking for?
illustration
Hourly / Visiting care
illustration
Overnight care
illustration
Live-in care
Or talk to our care team on 02038598970
Changed The care type selector, phone number, photo background and layout are untouched. The current H1, "Help us match you with the right carer", is a conversion prompt and does not say what the business does or where it operates. The proposed wording keeps the matching promise but anchors the topic. A short supporting line is added beneath it. Flagged because this is the client's call, not ours, and it sits directly above a converting element.

Introduction: what Curam is and how it helps

New

Curam is a UK home care platform that connects families directly with self-employed carers. Every carer is DBS checked, insured and provides two checkable references, and you choose who supports you rather than being assigned someone by an agency.

You can arrange live-in care for round-the-clock support, hourly and visiting care for help at set times of day, or overnight care for reassurance through the night.

Because carers set their own rates and there are no agency overheads, clients on Curam pay on average 22% less than the UK Home Care Association's suggested hourly rate of £28.53. Client to confirm

If you would prefer a fully managed service, Curam Managed Care is regulated by the Care Quality Commission. Client to confirm

Care we can help with
Dementia careElderly careRespite careAutism care Children's carePost-operative care24 hour care at homeDomiciliary care
New Around 170 words of accurate copy on a page that currently has almost none, which gives search engines and AI answer tools something to understand the business by. Four links sit in the prose, kept deliberately light so it reads like writing rather than a list of links. The eight condition-based care pages are linked underneath as a simple row instead, which is easier to scan and easier to add to later. Every fact here is already published elsewhere on the site. The two flags need a quick check: whether the £28.53 UKHCA figure is still current, and how precisely to word the CQC position.

Find the perfect carer & recently reviewed carers

Same
Search and connect via message or video call
Find postcode and care type Search ⌕
Recently reviewed carers: live carousel of carer profiles with dated client recommendations, unchanged
Same No changes recommended. The reviewed carers feed adds genuinely new, dated, first-hand content to the homepage every day. For a care business that is a real credibility signal, and it is doing more good here than anything we would add.

Managed care and care organisations

Changed
Are you a care organisation looking to hire?Local Authority / NHS and care organisation routes.
Are you looking for Managed Care?CQC regulated managed service, triage form and direct phone line.
Talk to the Managed Care team on 020 4629 8925, or complete the triage form.
CQC logo and Care Quality Commission link
(logo currently broken on the live page)
Changed Content and layout unchanged. Two fixes: the CQC logo image source resolves to /null so the badge is not rendering, and the sub-heading level is corrected so it sits properly under its section. The CQC badge is one of the strongest trust signals on the page, so it is worth having it actually appear.

How Curam matches you with carers

Same
Tell us what you needAnswer a few questions about needs, schedule and location.
We search for youLocal carers apply directly to your posted need.
Review & hireBrowse profiles, message or video call, then hire.
Or search carers yourself: enter your postcode, refine your search, connect and hire.
Same Kept as it is. This is the clearest explanation of the model anywhere on the site and it answers the question most first-time visitors arrive with. Only the heading levels within it are tidied so the steps nest under the section rather than sitting at the same level.

Check average rates in your postcode

Changed
Postcode input and "check care rates" button, unchanged
Hourlyper hour
Sleeping nightper hour
Waking nightper hour
Live-inper week

Want to understand what sits behind these figures? Read our guides to the cost of live-in care, the cost of hourly care and the cost of overnight care, or use the full home care cost calculator.

Changed The tool itself is untouched. One line of copy is added underneath, linking to the four cost guides. Cost is the highest-intent question in home care and this is where people are already thinking about it, so the links belong here rather than crowded into the introduction. Also fixes the results panel, where bare currency symbols are currently marked as headings.

Where Curam carers work

New

Curam carers work across England, Scotland, Wales and Northern Ireland, in cities, towns and rural postcodes alike. Enter your postcode to see who is available near you, browse all the areas we cover, or start with one of our larger cities:

LondonManchesterBirminghamLeedsLiverpool SheffieldBristolEdinburghGlasgowCardiff NottinghamNewcastleBrighton
New The homepage currently gives no signal that Curam operates nationwide, and it does not link to the location pages at all. This block states the coverage in plain terms and passes homepage authority down into the city pages, which are the pages competing for "home care in [town]" searches. Cities listed match the set already linked from the service pages.

Keep your family connected & your safety, our #1 priority

Same
Family Circle & Care NotesApp features that keep family and medical professionals informed.
Carer verificationBiometric ID to banking standards, right to work checks, two references.
Same Both kept. The verification detail is unusually specific and is exactly the kind of evidence that separates a trustworthy care brand from a generic one. Worth leaving alone.

Home care questions, answered

New
How does Curam work?
You tell us what care you need, or search carer profiles yourself by postcode. Carers apply to your request or you approach them directly. You can message or video call before deciding, agree the rate and schedule together, and manage everything through the Curam app. See how it works.
Are Curam carers checked?
Yes. Every carer is DBS checked and insured, has their right to work in the UK verified, is biometrically ID checked to banking standards, and provides two checkable references. You can see experience, training and qualifications on each profile before you decide.
How much does home care cost with Curam?
Carers are self-employed and set their own rates, which vary by location, experience and the level of care needed. On average, clients pay 22% less than the UK Home Care Association's suggested hourly rate. Client to confirm Use the cost calculator to check typical rates in your area.
Is Curam regulated by the Care Quality Commission?
Client to confirm wording Curam's Managed Care service is CQC regulated, with assessments, quality audits and safeguarding oversight. If you hire a self-employed carer directly through the platform, you can move to the managed service at any point. Read more about Managed Care.
What is the difference between Curam and a home care agency?
With an agency, the agency chooses who visits you and sets the price. With Curam, you choose your own carer, agree the rate with them directly, and there are no agency overheads or tie-in contracts. Many families find this gives them more continuity, because they keep the same carer.
How quickly can care start?
Once you post your requirement it is common to receive carer applications within hours. Most families interview and start care within a few days, with faster cover available for urgent situations such as hospital discharge. Client to confirm
More detailed answers are on our full FAQ page.
New Six questions, no more. These are the questions people actually ask before choosing home care, and answering them here gives the page substantial readable content plus more natural internal links. One honesty point for the client: Google removed FAQ rich results from search entirely in May 2026, so this is not about getting an expanded snippet. It is about giving the page real content, and giving AI answer tools something quotable when someone asks about home care options. We link to the existing FAQ page rather than duplicating it.

News, blogs and press coverage

Same
Latest blogsThree most recent posts with dates and reading time.
Press coverageNamed Curam leaders quoted in sector and national titles.
View allLink through to the blog index.
Same Kept in full. The press block, with named directors and founders quoted in care sector publications, is a strong authority signal on a page that badly needs them. Only the heading levels are corrected: blog titles are currently marked up as H5, which does not match their place in the page.

App download bands

Changed
Looking for care?Download the client app.
Become a carerDownload the carer app.
Changed Same content, shown once. The current page renders these download blocks three times over, because modal markup is being output into the page whether or not the modal is open. It duplicates headings and adds weight for no benefit. Nothing the visitor sees needs to change.
Find a carer
Hourly care
Overnight care
Live-in care
Cost calculator
Our locations
Find care jobs
Why work with us
Find care jobs
Earnings calculator
For business partners
Why partner with us
Get a demo
Curam Connect
Contact
client@curamcare.com
01387 730 766
18 Ashwin Street, London E8 3DL
Changed Layout and links unchanged with one exception: the footer's "Hourly care" link currently points at an old URL that redirects to the live hourly care page. Pointing it straight at the destination removes an unnecessary hop on every page of the site.

What's changing on the homepage, and why

Prepared by Fibre Marketing, 11 September 2026. Page reviewed live on that date.

The starting point

You flagged a 22.3% month-on-month fall in homepage organic clicks and asked us to check whether anything on the page is holding it back. We have reviewed the live homepage in full: headings, content, metadata, internal linking and structured data.

An honest note on cause. We have not yet seen the branded versus non-branded query split for the homepage in Search Console. Until we do, we are not going to claim that anything below caused the click decline. Your own read, that lower branded search demand explains most of it, is the most likely explanation, and none of the issues we found are the kind that produce a sudden month-on-month drop. What follows is opportunity, not diagnosis. We will confirm the picture once we have the query data.

What we are not changing

Most of the page. The accreditation and trust strip, the carer search, the reviewed carers feed, the how-it-works explainer, the rate checker, the safety section, the app features and the press coverage all stay as they are. Several of them are genuine strengths and we would not want them touched.

The three things we are adding

AdditionWhy
An introduction, directly under the heroThe homepage currently has almost no readable body copy. There is very little for search engines or AI answer tools to understand the business by, and nothing to link out from. Around 170 words fixes both.
A "where Curam carers work" blockThe homepage gives no signal that Curam operates UK-wide, and does not link to the location pages at all. This adds the coverage statement and passes homepage authority into the city pages.
Six frequently asked questionsAnswers the questions people ask before choosing home care, adds substantial content, and gives AI answer tools something clear to quote.

Internal links

The homepage has plenty of links today, but they are all navigation and footer links. There are none inside the content itself, because there is barely any content to link from. Contextual links matter because they tell search engines which pages are important and what they are about, and they help visitors get to the right page rather than hunting through a menu.

Rather than concentrating these in one paragraph, we have spread them across the page so each one sits where a reader would naturally want it:

WhereLinks to
Introduction proseThe three core services, plus Managed Care. Four links only, so it reads like writing.
A simple row beneath the introductionThe eight condition-based care pages, laid out to scan rather than buried in a sentence.
Under the rate checkerThe four cost guides, where people are already thinking about price.
Where Curam carers workThe locations hub and the main city pages.
Within the FAQ answersHow it works, the cost calculator, Managed Care and the full FAQ page.

The heading structure fix

This is the largest change, and none of it is visible. Headings tell search engines and AI tools how a page is organised, and they are how screen reader users move around a page. At the moment they are being used for styling rather than structure.

NowProposed
Around 40 H3 headings from the navigation, appearing twice (desktop and mobile) before the page's own H1Navigation items become styled links, not headings
Blog post titles marked as H5H3, nested under the news section
Bare "£" symbols in the rate panel marked as H5Plain text
App download blocks and their headings output three timesOutput once
Section sub-headings jumping levelsOne H1, section H2s, sub-points as H3

Metadata

We are recommending you keep the current page title. It is well constructed and the homepage mostly serves people searching for Curam by name, so changing it carries downside risk for little gain. There is one genuine fault to fix: the page title and the Open Graph title disagree, so the homepage shows an older title when it is shared on social media or in messaging apps. That is a configuration fix in Drupal.

Technical items for your development team

ItemDetail
Heading levelsAs set out above. Template-level change, no visual impact.
Broken CQC logoThe image source on the Managed Care block resolves to /null and does not render. The same pattern appears on service pages, so it looks template-wide rather than a one-off.
Duplicated modal markupApp download blocks render into the page three times. Should output once.
Open Graph titleDoes not match the page title. Drupal metatag configuration.
Footer link"Hourly care" points at /home-care-services/hourly-visiting-care, which redirects to /home-care-services/hourly-care. Point it at the destination.
Breadcrumb labelNoticed while checking: the hourly care page's breadcrumb reads "Live-in Care". Worth checking whether other service pages are affected.

Redirects

None needed. The homepage stays at the same URL and no pages are being merged or retired.

What we need from you

ItemWhy we need it
Is the £28.53 UK Home Care Association suggested rate still current?It appears on the live homepage. We will not repeat a figure in new copy without confirming it is up to date.
Exact wording on the CQC positionWe want to be precise about what is regulated. Our understanding is that the Managed Care service is CQC regulated and the introductory platform is a separate arrangement. Please confirm the wording you are comfortable with.
Typical time from posting a requirement to care startingUsed in the FAQ. We have taken an indicative range from your service pages but would rather state a figure you stand behind.
A decision on the H1The proposed wording is stronger for search but the current one is conversion copy sitting above a converting element. Your call, and we are happy either way.
Search Console access or a query export for the homepageTo split branded from non-branded clicks and confirm what actually drove the decline.

How this gets built

We do not have access to your CMS, so your team implements this. Once the four items above are confirmed, we will supply final copy, the metadata, the structured data and a written build specification covering the heading levels and the technical fixes, so your developers have everything they need without having to interpret this document.

We are happy to review the page once it is live and confirm everything has been applied as intended. That check is worth doing, because heading-level changes are easy to apply partially.

Still to do at our end

We have not been able to inspect the homepage's existing structured data from outside the site. Once we can see it, we will confirm whether the recommendation is to extend what is there or replace it. The Schema tab sets out what we believe the page should carry.

Heading structure: now and recommended

Fibre Marketing, 11 September 2026. Current structure read from the live homepage on that date.

Headings are how a page tells search engines, AI answer tools and screen reader software how it is organised. They are meant to work like a contents page. On the homepage at the moment they are being used to control how text looks rather than what it means, so that contents page does not describe the page.

None of this is visible to a visitor. Every change below is in the code only. Nothing moves, nothing is restyled, and no content is added or removed by this work. It can be done at template level.

Side by side

Now, on the live page
Shaded rows are the problems
H3× 20 navigation items (desktop menu): Live-in care, Hourly care, Overnight care, Managed care, Dementia care, Autism care … and 14 more
H3× 20 navigation items again (mobile menu, identical list)
↑Roughly 40 headings before the page reaches its own H1.
H1Help us match you with the right carer
H2Find the perfect carer
H2Recently reviewed carers
H2Are you a care organisation looking to hire?
H2Are you looking for Managed Care?
H3Expert Managed Care at Home – Tailored Plans for Your Loved Ones
H2How Curam matches you with carers
H3Started by selecting how you'd like to choose your carer
H3Post your care needs & get matched
H4Tell us what you need
H4We search for you
H4Review & hire
H3Search carers yourself
H4Enter your postcode
H4Refine your search
H4Connect & hire
H2Check average rates in your postcode
H2Keep your family connected
H4Download the Curam app
H2Your safety. Our #1 priority
H2Hello, how can we help you
H2News and blogs
H5What to Do When Your Care Provider Gives Notice
H5Arranging Fast-Track End-of-Life Care at Home
H5What to Expect from a Career in Live-In Care
H4Looking for Care?
H4Become a carer
H2Application Download
H4Looking for Care? (second time)
H2Application Download (second time)
H4Download App for Carers
H2Download the Curam app
H2Make the right decision for you and your family
H2Enter your postcode
H4Average care rates in
H5£
H5£
H5£
H5£
H2Signup
Recommended
Shaded rows are changes or additions
—Navigation items become styled links, not headings. Nothing changes visually.
H1Find trusted home care across the UK, matched to you  Client to confirm
H2What type of care are you looking for?
H2Home care that works around you  New
H2Find the perfect carer
H2Recently reviewed carers
H2Are you a care organisation looking to hire?
H2Are you looking for Managed Care?
H3Expert Managed Care at Home
H2How Curam matches you with carers
—"Start by selecting how you'd like to choose your carer" becomes plain intro text
H3Post your care needs and get matched
H4Tell us what you need
H4We search for you
H4Review and hire
H3Search carers yourself
H4Enter your postcode
H4Refine your search
H4Connect and hire
H2Check average rates in your postcode
—Currency symbols become plain text, not headings
H2Where Curam carers work  New
H2Keep your family connected
H3Download the Curam app
H2Your safety. Our #1 priority
H2Hello, how can we help you
H2Home care questions, answered  New
H3× 6 question headings
H2News and blogs
H3× 3 blog post titles
H2Make the right decision for you and your family
H2Download the Curam app
H3Looking for care?
H3Become a carer
—Modal content (postcode entry, rate results, signup) renders only when the modal is open, so its headings stay out of the page outline
H1 page title, one only H2 section H3 sub-section H4 item within a sub-section H5 deepest level — no longer a heading

The five problems, in plain terms

ProblemWhy it matters
Around 40 navigation headings before the H1. Every mega-menu item is an H3, and the menu is output twice, once for desktop and once for mobile.Anything reading the page hits forty menu labels before it reaches a single word about what the page is for. It also means a screen reader user tabbing through headings has to pass all of them first.
Levels used for size, not structure. Blog titles are H5, a currency symbol is H5, an app download prompt is H4 sitting directly under an H2.The outline implies a nesting that does not exist. Content that belongs together looks unrelated, and content that is unrelated looks nested.
Duplicated modal markup. The app download blocks and their headings are written into the page three times, whether the modal is open or not.The same heading appearing repeatedly is a signal that the page is disorganised, and it adds page weight for no benefit.
Modal headings in the page outline. "Enter your postcode", "Signup" and the rate results all sit in the outline as though they were sections of the homepage.They are interface elements, not page content. Including them makes the page look like it covers things it does not.
Levels skipping. H2 followed directly by H4 in several places.This is a recognised accessibility failure under WCAG, and it breaks the logical reading order for assistive technology.

Two small things spotted while checking

The step heading currently reads "Started by selecting how you'd like to choose your carer". We think that should be "Start by". It is also better as ordinary intro text than as a heading, because it introduces the two options rather than labelling a section of its own.

The heading "Your safety. Our #1 priority" is kept exactly as it is. It reads well and we would not change it.

What we would ask of the development team

ChangeScope
Navigation items output as links, not headingsHeader template. Affects every page on the site, which is the point.
Modal markup rendered once, and only when openTemplate or component level.
Blog card titles from H5 to H3News and blogs component.
Currency figures in the rate panel as plain textRate calculator component.
Section sub-headings corrected so no level is skippedHomepage template.

We are happy to walk the developer through this on a call rather than leaving them to interpret a list.

Structured data

This is an example, not final code. Validated, production-ready markup follows once the page changes are signed off. We also have not yet been able to read the homepage's current structured data from outside the site, so please treat this as what the page should carry rather than a diff against what it has today.

What the homepage should carry

Three connected pieces, published as a single @graph so that Google and AI tools understand them as one described entity rather than three unrelated blocks.

TypeWhat it does
OrganizationDescribes Curam as a business: name, logo, contact routes, registered address, and the official social profiles. This is the anchor for how Curam is understood as an entity.
WebSiteNames the site and describes the postcode search, so search engines understand there is a search function.
WebPageIdentifies the homepage itself and ties it to the organisation and the site.
{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "Organization",
      "@id": "https://www.curamcare.com/#organization",
      "name": "Curam",
      "url": "https://www.curamcare.com/",
      "logo": "https://www.curamcare.com/themes/curam/assets/images/Curam_logo.png",
      "description": "UK home care platform connecting families directly with DBS checked, self-employed carers for live-in, hourly and overnight care at home.",
      "address": {
        "@type": "PostalAddress",
        "streetAddress": "18 Ashwin Street",
        "addressLocality": "London",
        "postalCode": "E8 3DL",
        "addressCountry": "GB"
      },
      "contactPoint": [{
        "@type": "ContactPoint",
        "telephone": "+44-1387-730766",
        "contactType": "customer service",
        "email": "client@curamcare.com",
        "areaServed": "GB",
        "availableLanguage": "English"
      }],
      "sameAs": [
        "https://www.facebook.com/CuramUK",
        "https://twitter.com/Curamuk",
        "https://www.instagram.com/curamuk",
        "https://www.linkedin.com/company/curam-io"
      ]
    },
    {
      "@type": "WebSite",
      "@id": "https://www.curamcare.com/#website",
      "url": "https://www.curamcare.com/",
      "name": "Curam",
      "publisher": { "@id": "https://www.curamcare.com/#organization" },
      "inLanguage": "en-GB"
    },
    {
      "@type": "WebPage",
      "@id": "https://www.curamcare.com/#webpage",
      "url": "https://www.curamcare.com/",
      "name": "[final page title once confirmed]",
      "description": "[final meta description once confirmed]",
      "isPartOf": { "@id": "https://www.curamcare.com/#website" },
      "about": { "@id": "https://www.curamcare.com/#organization" },
      "inLanguage": "en-GB"
    }
  ]
}

What we are deliberately not marking up, and why

This is usually the more useful half of a structured data recommendation.

Not usingReason
FAQPageGoogle removed FAQ rich results from search entirely on 7 May 2026, and dropped the reporting for them from Search Console the following month. Marking the new FAQ block up would produce nothing. The questions still earn their place as visible content, they just do not need schema behind them.
AggregateRatingThe Trustpilot rating is a third-party review score. Attaching it to Curam's own Organization markup is not eligible for rich results and is the kind of thing that attracts a manual action. The Trustpilot badge itself is fine and should stay.
LocalBusinessCuram is a nationwide platform, not a premises people visit. LocalBusiness markup on a single registered office would misdescribe the business. Local relevance is better served by the location pages.
Service per care typeThese belong on the individual service pages, where the detail actually lives, not stacked on the homepage.
BreadcrumbListNot applicable to a homepage.

One thing to check first

Before anything is implemented, we would like sight of the structured data currently on the homepage. Our reading suggests there is a WebPage block with other types nested inside it. If that is a properly formed @graph then it is sound and the recommendation would be to extend it. If Organization is duplicated inside WebPage, that risks describing Curam twice in conflicting ways, and we would recommend consolidating it. Five minutes with the page source will settle it.